NovaVision Acquires PrimeSource

August 10, 2023


Bowling Green, Ohio, Winston-Salem, NC, and Atlanta, GA – NovaVision, LLC (“NovaVision“ or the “Company“), a leading producer of highly engineered, consumable security, safety and indentification products is pleased to announce that it has acquired Prime Source OPC, LLC and Prime Source, LLC. (together, “PrimeSource“), deepening the Company’s safety and security product and service offerings.


NovaVision partnered with Incline Equity Partners in August of 2022 to accelerate growth and become the leading security, safety and identification solutions provider to customers across a variety of end markets. PrimeSource with facilities in Winston-Salem, NC and Atlanta, GA, is a manufacturer of durable labels, decals, tags and signage for safety, identification, UL/cUL, prime labeling, promotional and product packaging applications. PrimeSource utilizes flexographic, digital, and screen printing capabilities, offering a variety of customizable products to customers.


“The PrimeSource team has been very successful in growing a business that provides customers high-quality service and customizable products that can withstand harsh environments,“ said Bill Schoenherr, President of NovaVision. “We are excited to partner with the PrimeSource team to broaden our product portfolio and invest in the next phase of growth for the combined business.“


“PrimeSource has always been an organization focused on quality and service,“ said Jason Whalen, Vice President at PrimeSource. “By joining the NovaVision platform, we are excited to continue doing business with the same values and believe this is the best home for our business and employees. Joining NovaVision will provide significant growth and development opportunities to our employees and customers and we are eager to start this next chapter.“



About NovaVision, LLC

Based in Bowling Green, Ohio, NovaVision manufactures and distributes holograms and hologram labels, security labels, tamper-evident tapes, and mechanical seals. NovaVision was founded in 1994 and has grown to be the premier supplier of consumable security products via investments in vertical integration, superior customer service and R&D capabilities, and providing high-quality, high-performing products.


About Incline Equity Partners

Incline Equity Partners, headquartered in Pittsburgh, Pennsylvania, is a private equity firm investing in manufacturing, distribution and business services companies. Incline is generally seeking growing companies with enterprise values of $25 – $750 million. Incline’s typical investment types are ownership transitions for privately held businesses, buyouts and corporate divestitures within the U.S. and Canada.



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